Black Friday and Cyber Monday are quickly approaching and more than ever this holiday season, retailers need to cater to shoppers wherever they are as they research and purchase products. A recent survey of 3,000 global, multigenerational consumers found that 90 percent expect their customer experience to be consistent this holiday season regardless of how they shop — online or in-store. While this is no small feat, if retail brands keep the following priorities top of mind, they'll be ready to meet customer demands this Black Friday and Cyber Monday:
Cultural variances are present in brick-and-mortar stores, from what products are offered to how they're merchandised, but these nuances are often lost online. Too often, language is an afterthought. In today's global economy, retailers that are able to replicate the in-store experience and provide a localized approach to online shopping will have a significant advantage.