Oliver Roup

Oliver Roup
The Compelling Case for Affiliate Marketing

There are numerous reasons as to why affiliate monetization is an attractive marketing tool for many brands: it’s low risk, the cost is far lower than other marketing channels, and it’s driven by performance. The results of affiliate programs also prove positive, with 73 percent of merchants reporting in a recent survey from VigLink that…

Affiliate Nexus Tax Laws: What's an Online Retailer to Do?

Across the country state legislatures are considering — or in some cases have already enacted — laws that attempt to collect sales tax from online purchases made from out-of-state retailers by state residents. In large part the efforts are being driven by big-box retailers that are looking to harm competitors. Many of these large retailers are spending serious time and money lobbying lawmakers nationwide to consider these proposals despite their historical failure to generate new revenue.