Oliver Paetz

Oliver Paetz
Oliver Paetz is the head of product management, transactional email at Retarus, where he has been driving innovation and customer success since 2017. With more than a decade of leadership experience in product management, IT operations, and vendor management, he has held key roles at Retarus, Sellysolutions, and Delivery Hero. His expertise spans transactional communication, process optimization, and global technology operations. Oliver is passionate about building scalable solutions that enable secure and efficient information flows for enterprises worldwide.
Marketing
Perfecting the Post-Purchase Customer Journey Through Secure Communications
June 3, 2026 at 1:18 pm

While overall customer satisfaction scores in the retail sector are improving steadily year-over-year, recent data reveals that only 23 percent of customers feel fully satisfied with post-purchase support services. There are a variety of reasons why customers would need post-purchase support — e.g., returning an item, confirming a payment went through, tracking their shipment, etc.…

Marketing
3 Critical Email Strategies for Retailers as Bulk-Send Limits Tighten
September 2, 2025 at 4:28 pm

Online shopping is now firmly ensconced in the American retail landscape. With total sales hitting nearly $1.2 trillion in 2024, breaking the $1 trillion mark for the third year in a row, online retail has continued to take a commanding share of all retail spending. Yet its dominance is a double-edged sword, as it has…