Olga Pancenko

Olga Pancenko

COO – PERRIN PARIS

Los Angeles, CA

pancenkoo@gmail.com

Betting Against Mass Luxury and Building a Niche DNA

The luxury market has undergone significant changes over the last couple of decades as investors have discovered the new gold mine: small and medium-sized luxury businesses with impressive profit margins. Totally lacking operational efficiency and appetite for big expansion, those businesses were focusing on one thing only: developing outstanding products. Family run for generations, these…