Ofer Fryman

Ofer Fryman

Ofer Fryman is the CEO and co-founder of Syte. Before venturing into tech entrepreneurship, Ofer worked at Hewlett-Packard, Shuntra, Jungo, and Microsoft, bringing with him 22 years of passion in machine learning and deep learning.

The Luxury Pivot: From Tech Laggards to Leaders

Luxury fashion brands were once infamously technophobic. Unlike direct-to-consumer (D-to-C) brands born with digital in their DNA, luxury was slow to embrace e-commerce. Iconic names and signature styles were enough to secure a loyal following, and most high-end consumers preferred to shop in stores. But recently — especially during the pandemic-induced e-commerce boom — this…

Visual AI is the Key to Human-Centered CX in E-Commerce

Two minutes into browsing through an e-commerce site for new workout clothes, I closed the window in favor of checking my emails. Three minutes later, I couldn’t even remember the name of the website. How is it that some e-commerce sites create completely unmemorable experiences, while others make you think, “Where’s my wallet?” The difference…