Luxury fashion brands were once infamously technophobic. Unlike direct-to-consumer (D-to-C) brands born with digital in their DNA, luxury was slow to embrace e-commerce. Iconic names and signature styles were enough to secure a loyal following, and most high-end consumers preferred to shop in stores. But recently — especially during the pandemic-induced e-commerce boom — this…
Ofer Fryman
Two minutes into browsing through an e-commerce site for new workout clothes, I closed the window in favor of checking my emails. Three minutes later, I couldn’t even remember the name of the website. How is it that some e-commerce sites create completely unmemorable experiences, while others make you think, “Where’s my wallet?” The difference…
