Noah Rafalko

Noah Rafalko

Noah Rafalko is communications visionary. He is the founder and CEO of TSG Global, Inc., which provides voice, messaging, and identity management services for SaaS companies, and large enterprises. Visit www.tsgglobal.com.

How to Avoid SMS Campaign Compliance Violations

Papa Bear violated the Telephone Consumer Protection Act (TCPA) and is now embroiled in a class-action lawsuit. Build-A-Bear-Workshop, a chain retailer that enables buyers to adorn their stuffed animal with accessories of their choice, allegedly sent multiple text messages to consumers whose numbers are listed on the National Do-Not-Call Registry. Bad bear. Perhaps Papa Bear…