Niv Elad

Niv Elad

Niv Elad is the VP Engineering of Revuze, the tech startup changing how organizations consume Customer Experience insights.

5-Star Phonies: How Amazon Fake Reviews Impact CX

Product reviews drive today’s e-commerce world. Users trust other users to an astounding degree, with 85 percent of consumers solely relying on reviews to inform their purchases. It's in this context where fake reviews become a lucrative and destructive business. Disingenuous reviews threaten the function of reviews entirely. However, business is still booming for fake…