Nick Henthorn

Nick Henthorn

Nick Henthorn is senior vice president, UK and EMEA at InfoSum, where he leads regional growth and strategic partnerships across the data collaboration ecosystem. With over 20 years of experience driving commercial success through data and technology solutions, Nick has held senior roles at companies including Outra, Telefónica UK (O2), and TransUnion. His expertise spans a wide range of sectors including media, telco, finance, gaming, retail, and utilities.

Marketing

Commerce Media vs. Retail Media: Understanding the Value Exchange

July 16, 2025 at 1:06 pm

The growth of retail media has been stratospheric, with spend forecast to reach more than $176 billion in 2025. Retail media networks (RMNs) are an increasingly popular advertising channel for brands needing to access audience insights, plan and activate campaigns at scale. As this channel evolves, new opportunities are emerging not just for retailers but…