Nich Weinheimer

Nich Weinheimer

Nich brings over a decade of experience in digital advertising, Ecommerce, and retail marketing technology in venture-backed startups in Seattle. Nich spent the majority of his ad-tech career helping grow companies like AdReady and the Amazon-integrator, Mercent Corp., now a division of CommerceHub. Building on expertise developed integrating major brands and retailers onto Amazon’s Marketplace at Mercent Corp., Nich started an Amazon Consulting firm helping brands run their businesses and advertising on Amazon’s complex marketplace. Later, after launching his own brand on Amazon, Nich joined forces with BuyBoxExperts to lead their Amazon Advertising business, supporting top-tier brands’ ppc and DSP efforts on Amazon. Nich joined Skai™ to help lead the Ecommerce business unit, pointing the industry-leading search technology toward the erupting Retail Advertising opportunity. Nich holds a BA in Music Theory and History from Whitman College.

Marketing

The Challenges of Operating Retail Media Networks … And How Retailers Can Overcome Them

August 21, 2024 at 10:49 pm

Beyond retail media giants like Amazon.com and Walmart, there’s a growing host of retailers that are still grappling with how to transform themselves into media entities. At the same time, the retail media teams inside these companies are being tasked to grow at 10, 20, or even 50 times the rate at which the core…

Marketing

Is it Retail Media or Commerce Media? (And Why it Matters)

May 6, 2024 at 12:53 pm

Retail media will account for nearly 20 percent of global digital media spending this year and likely surpass social media spending by the next decade. With an annual growth rate of at least 21 percent through 2027, retail media is one of the fastest-growing advertising channels in marketing history. Driven by such impressive growth, industries…