Neil Sweeney

Neil Sweeney

Neil Sweeney is a seasoned technology expert with over 15 years of experience launching some of the world’s leading advertising and marketing technologies.

Passionate about providing organizations with an analytical view of the customer experience, Neil is a pioneer in the importance of data and consumer behavior discussion. More specifically, Neil is able to speak on the topics of location-based data, the evolution and need for attribution in marketing and the role data can have in organization’s marketing stack.

21st Century Branding: Is it a Hoax?

I smirk when anyone tells me that "branding" is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much.…