Nancy Marzouk

Nancy Marzouk

Nancy began working in digital media in 1997 migrating to software in 2009. She is a recognized thought leader in marketing technology and known for solving problems. In 2013, she founded MediaWallah to solve what was broken and hindering the industry from moving forward. Delivering key value and results for CMOs, MediaWallah offers the “holy grail” allowing data to be connected at the most granular level and power marketing at every level.

She has been a frequent speaker at industry conferences such as OMMA, Digiday, Adtech and iMedia. She also has written Op-ed pieces for publications including Adweek and been quoted in several industry trades such as Ad Exchanger, ClickZ and Mediapost.

Nancy also served on the Interactive Advertising Bureau’s (IAB) Cookie Management Task Force helping advance the industry’s dialogue on privacy issues.

Retail Media Networks Need a Data Spine Flexible Enough for the Real World

In May, Marriott joined the growing list of brands launching retail media networks (RMNs). Marriott’s flavor promises advertisers access to 164 million members of its “Bonvoy” travel program. While Marriott’s RMN doesn’t build on established partner-brand relationships and co-op budgets the way a brand like Walmart can, Marriott’s sheer size and scope across many screens…