Sahar Musafi

 Sahar Musafi

Musafi is an Optimization Manager at mobile user acquisition platform Zoomd, where she is responsible for analyzing campaign data in order to optimize campaign performance while scaling revenue and achieving client reach and other KPI objectives. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. Musafi began her career on the client side as an information system specialist for a fashion retailer, where she analyzed inventory, purchasing, and supply management data and activities.

Ringing the Bell: Succeeding in Back-to-School 2024

Back-to-school marketing has always been a balancing act between exciting kids and appeasing parents. That’s not going to change for the 2024-2025 academic year. What could make the balancing act easier is the bifurcation of channels. Search is No Longer Only Google’s Game Though search will remain an important channel in back-to-school 2024, search is…