Murali Nethi

Murali Nethi

Murali K. Nethi is the founder and CEO of SnapBlooms.com, an online florist marketplace that provides hand-delivered, high-quality flowers to customers by connecting them with local florists. Murali’s background in computer science and 24+ years spent delivering enterprise IT programs, combined with his rich experience running small businesses have allowed him to explore innovative business solutions in the floral industry.

August 26, 2021 4 Key Metrics for Consumer Behavior Success in E-Commerce

The unprecedented rise of e-commerce experienced in 2020 has shown no signs of slowing down for the foreseeable future. Online retail sales are expected to reach $6.39 trillion, with e-commerce representing 21.8 percent of these sales. This trend is powered by consumers discovering new comfort levels, from purchasing groceries, miscellaneous gifts to household items, among…