Morgan Van Baren

Morgan Van Baren

Morgan Van Baren is Global VP of Product Management & Delivery at Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. He is passionate about building and developing new products and technologies and bringing them to market. For more than 15 years, Morgan has been conducting business around the world and has become an internationally recognized subject matter expert in the digital place-based communications industry.

The Future of Brick-and-Mortar is Paved With Personalization: How to Stay Ahead of the Curve

Personalization. We’re hearing the buzzword with increasing regularity these days. The question is: What’s driving the demand for acutely curated experiences at retail? Consumers are growing progressively more comfortable in making online purchases. Accustomed to personalized experiences and tailored recommendations in the digital space, shoppers today have heightened expectations when returning to brick-and-mortar stores. These…