Molly Schonthal

Molly Schonthal

Molly Schonthal is the Vice President of Strategy and Innovation at Salsify, a product experience management platform.

Sitting at the intersection between digital innovation, marketing, e-commerce and technology, Molly has succeeded in mobilizing large organizations like Wrigley, Mars and Nokia around important opportunities, re-framing strategies taking the (technology-enabled) future into mind. Throughout her career, Molly has been a pioneer in connecting technology to business growth. At Mars, she built the first cross-functional (sales + marketing), cross-segment (confections, pet, food) technology roadmap and tripled funding for these initiatives in just under 3 years. Molly, once a Salisfy customer, now sits on the “other side of the table in her dream job,  helping Salsify and its customers imagine the future and balance what’s needed with what’s next.

What Kohl’s Recent Partnerships With Planet Fitness and Amazon Reveal About the Future of Retail

Uncommon retail partnerships have been dominating the trade news recently. In March, Kohl's announced a partnership with Planet Fitness. In April, the department store chain announced the expansion of its return program to all of its store locations. There have been other partnerships as well, such as the Kroger pickup option inside Walgreens’ stores, Capital…

Mastering Context: The New Digital Frontier

As brand marketers, we often believe we’ve seen the apex of new and unique ways to reach consumers as well as the levels of personalization a product can offer. As a brand marketer and digital strategist at Mars for eight years before joining Salsify, I’ve seen the struggle to maintain brand identity and relevance firsthand.…