Miriam Brafman

Miriam Brafman
‘Think Inside the Box’ … and 3 Other Ways to Improve Customers’ Brand Experience

Brand experience can make or break a business, but most companies are too focused on other priorities — e.g., financial planning, partnerships and expansion — to get to the root of whether their brand experience is really a positive one for its customers. A survey from global consulting firm Bain & Company shows that 80 percent…