Mike Stone

Mike Stone

Mike Stone is senior vice president of marketing at Airship, a mobile engagement company.

Why Retailers Should Do Their First-Party Data Homework for Back-to-School

For decades, Americans headed to malls to take care of all of their back-to-school (BTS) shopping needs. And many still do — 56 percent of consumers rely on department stores to buy school clothes and supplies during this nearly $53 billion season. However, in this BTS season and in the years to come, retailers need to focus…