Mike Schaffer
Mike Schaffer
Mike Schaffer is the CEO of Echo-Factory, Inc, a full service advertising agency. Throughout the course of his career, Mike has provided strategic oversight and executive leadership for companies looking to position their businesses for growth, acquisition or both. Mike is an ongoing contributor to CSQ Magazine and a regular speaker at marketing conventions, and mentors start-ups with the USC incubator and the Los Angeles Cleantech Incubator. He also organizes the largest Innovation Group in Los Angeles which meets weekly in Pasadena.
January 10, 2019 at 11:58 am
In its most basic form, a trigger system is a well-thought-through communications or marketing plan that’s in place before you need it.




