Mike Maughan

Mike Maughan

Mike Maughan is the head of brand growth and global insights at Qualtrics, a research and experience software company.

Rude Employees, Missing Packages, Bad Service: Why Customers Ditch Stores

Retail has always been a tough game, and increasing demands on brick-and-mortar to differentiate from e-commerce has only made it harder. With more options than ever before, consumers have their pick of the litter, online and offline. Bad experience at one store? Plenty more to try instead. But what drives away customers? Qualtrics recently conducted…

Could X-Data Save Retail?

2017 has been a rough year for traditional brick-and-mortar retailers. As many as 8,600 stores may close by the end of the year, shattering the previous record of 6,163 in 2008, according to a Credit Suisse report. This is due in large part to more than 300 retailers filing for bankruptcy halfway through 2017, a…