Mike Ford

Mike Ford

Mike Ford is Founder & CEO of Skydeo. Skydeo provides mobile audiences, insights and measurement to brands and agencies serving auto, retail, tech and mobile gaming clients.

Prior to this, Ford was the Founder & CEO of TownConnect, a social media startup dedicated to organizing and uniting families, friends and organizations in local communities. Before TownConnect, Ford was Senior Vice President, Sales and Marketing for Did-it Search Marketing, and led business development for Quigo Technologies (sold to AOL for $330M).

Ford’s first startup, Computer.com, began in his garage in 1999. Computer.com was a highly publicized computer portal site for novice computer users. It raised several million in VC, developed the site and launched during the now infamous dotcom Super Bowl in 2000. Ford eventually sold Computer.com to what became Office Depot’s tech center.

Ford has been a guest speaker for Inc. Magazine‘s CEO Conference, Webmaster World, and Boston College and have been featured in the Wall Street Journal, USA Today, Boston Globe, NY Times, Ad Week, Ad Age, San Jose Mercury News, Boston Business Journal, Mass High Tech, The Today Show and Good Morning America.

What Labubu Can Teach Brands About FOMO, Gen Z, and the Power of Predictive Audiences

The Labubu doll craze might look like another blink-and-you’ll-miss-it internet trend, but for brands and marketers paying attention, it’s something bigger. It’s a case study in how cult fandom, fear of missing out (FOMO), and hyper-specific identity signals are shaping the future of brand loyalty and predictive targeting. Labubu isn’t just a toy. It’s a…