Mike Farrell

Mike Farrell

Mike Farrell is senior director of market and customer intelligence for Sidecar, a performance marketing technology company.

As a retail marketing strategist, fluent in paid search, shopping ads, affiliates, email, display, and comparison shopping engines, he stays close to the shifting retail landscape and how it’s impacting marketing strategy.

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy

Google is fast at work refining and consolidating its Ads platform. The tech giant has rolled out a number of new features and ad formats that increase automation across channels, improve the mobile experience, and drive in-store shopping. As Google Ads has evolved, so too must retailers’ performance marketing strategies. My employer, Sidecar, a performance…