Mike Bristol

Mike Bristol

Mike Bristol, Vice President Personalized Marketing, Symphony RetailAI

How to Create an Effective Personalized Marketing Strategy

If you’re a retailer reading this article, there’s a 50 percent chance that within the next 24 months you expect to gain the ability to send precise messages to customers at exactly the right time based on their channel preferences. And for good reason. A Deloitte Digital survey found that nearly half of shoppers spend…