Michelle Wood

Michelle Wood

Michelle Wood is the VP of Merchant Development at Wildfire Systems.

Don’t Lose Customers at Checkout: Strategies to Simplify the Online Purchase Process

The online checkout process has become cumbersome, to say the least. Among other checkout elements, the number of available payment types has exponentially increased. For example, these might include credit or debit cards; PayPal; Google Pay; Apple Pay; store credit; gift card; buy now, pay later (BNPL) options; and even Bitcoin. While a large number…