Michelle Wood

Michelle Wood

Michelle Wood is the VP of Merchant Development at Wildfire Systems.

Customer Engagement Lessons to Take Into 2023

2023 is poised to bring new challenges to retailers as economic uncertainty comes to a head, and consumers focus on getting the most out of their dollar. Luckily, the past few years have provided ample opportunities for retailers to double down on engagement strategies and learn how to survive challenging times. Let’s dive into three…

Don’t Lose Customers at Checkout: Strategies to Simplify the Online Purchase Process

The online checkout process has become cumbersome, to say the least. Among other checkout elements, the number of available payment types has exponentially increased. For example, these might include credit or debit cards; PayPal; Google Pay; Apple Pay; store credit; gift card; buy now, pay later (BNPL) options; and even Bitcoin. While a large number…