Michael Shearer

Michael Shearer

Michael Shearer has been fortunate to work in the digital field for more than 20 years – with an expansive career in digital marketing, analytics, operations and more. He is currently the Senior Director, Digital Strategies & Innovation at Claravine. He holds advanced degrees in Information Systems and Management from Drake University and American Public University. Michael resides in Maryland with his wife and five children.
Want to Drive More Sales? Use These 4 Digital Merchandising Strategies

Customers have high expectations for online shopping. Not only do online retailers need to imitate the experience of in-store shopping, they also need to make online shopping worthwhile to their customers. For consumers, online shopping can be risky. Is the ordered product what they were expecting? How soon do they need the product? Will it…