Michael Scharff

Michael Scharff

Michael Scharff is the CEO and co-founder of Evolv Technologies, an AI-driven solution for digital growth optimization that serves the best experience to each audience, every time. 

Leave No Person Behind: How Online Retailers Must Optimize for the New Shopper

Online retail is on a steady climb as consumers shift to digital channels for the convenience of using any device, anywhere, at any time to complete purchases. According to eMarketer, worldwide retail e-commerce sales are growing from $4.28 trillion in 2020 to $6.39 trillion in 2024, which is forecasted to correspond to 21.8 percent of total…

How Retailers Can Reduce E-Commerce Cart Abandonment

2020 was a difficult year for retail, but the adoption of e-commerce increased significantly as people forced to stay home had to find different ways to purchase what they needed. The increase in website visitors was impressive but masked a major issue with the shopping cart abandonment rate. End-of-year reports put the cart abandonment rate…