Michael Reitblat

Michael Reitblat

Michael Reitblat is CEO of Forter, a fraud prevention solution provider.

Michael founded e-commerce fraud prevention company Forter in 2013. Forter currently works with Fortune 100 retailers, top travel companies, and digital disruptors. In the past 12 months alone, Forter has raised $50M in funding, tripled its customer base processed more than $55 billion transactions and been recognized on the 2018 Forbes Fintech 50 list, Fast Company’s 2018 Most Innovative Companies list, and CB Insights’ Fintech 250 list.

Michael began his career in Israeli military intelligence where he was trained to prevent fraudulent, criminal activities. Following his military service, Michael played a key role in building the first company to specialize in online payment fraud, Fraud Sciences. After the business was acquired by PayPal, he helped to develop the successful fraud prevention system that the payments giant used for many years. In addition to leading Forter, Michael is currently an investor, adviser, and board member of several cutting-edge technology companies. He also works with NGOs to help establish digital payment accessibility in developing countries.
Returns Abuse: A $24 Billion Problem

Consumers have come to expect flexible returns policies. In recent research, Forter found that a whopping 97 percent of consumers say that returns policies impact their likelihood to actually purchase with a retailer. This is especially true for consumers shopping for apparel and accessories; these shoppers frequently use in-store and online returns, and deem these…

What’s Trending in Online Fraud?

Online fraud attacks are on the rise, and the means by which fraudsters are attempting to exploit online merchants are growing increasingly more sophisticated. Businesses across all industries need to have a better understanding of which fraud attack techniques are trending and how to adapt their fraud prevention strategies to better safeguard their bottom line…

How to Prevent Serial Return Abusers From Cutting Into Holiday Sales

Online sales spiked during the 2017 holiday season, and according to projections from Deloitte, holiday e-commerce spend in 2018 will rise 17 percent to 22 percent, breaking records once again. However, as sales continue to grow, so does a troubling new threat — the serial returner. Flexible return policies are no longer the exception, they're…

E-Commerce Fraud Reaches an Alarming New Normal

With Amazon Prime Day concluded and the holiday shopping season on the horizon, online merchants are searching for ways to generate additional traffic and sales. The potential benefits are limitless — as long as e-commerce companies can distinguish between genuine customers and thieves trying to hide out among the masses. While attack rates typically increase…

Following the Money: Online Fraud Attacks in 2017

What percentage of online orders are at risk of fraud? 2.32 percent of U.S. transactions in 2017, and 5.07 percent of international orders. That’s the data from the latest Fraud Attack Index from end-to-end fraud protection company Forter, in collaboration with the Merchant Risk Council. In some ways, that’s good news: it’s less than last…

Equifax and E-Commerce: What Online Retailers Need to Know About the Breach

Consumers, financial organizations and retailers alike are still reeling from Equifax’s announcement of a data breach that may have affected 143 million Americans, as well as other consumers in the UK and Canada. It’s not the largest data breach — last year Yahoo admitted to a breach affecting as many as 1.5 billion customers —…

Apparel Industry Most Vulnerable Sector for Fraud Attacks, Report Finds

A recent assessment report found that the risk of fraud is still a very real concern for online retailers today. In 2016, online attacks in the U.S. increased 8.9 percent due to fraudsters shifting over to the internet as a result of the rollout of microchip-embedded credit cards (EMV). For retailers, in particular, perhaps the…

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