Michael Osborne

Michael Osborne

Michael Osborne is the president and CEO of SmarterHQ, a personalization platform that makes it easy for marketers to increase revenue now and customer relationships over time by powering highly relevant, cross-channel experiences.

As CEO of SmarterHQ, Michael Osborne provides leadership and focus on building their innovation, growth, and success. SmarterHQ works with leading brands such as Bloomingdale’s, Omni Hotels, Santander Bank, and Finish Line, and has been recognized by Forrester’s Total Economic Impact study to deliver 667% in ROI.

Prior to SmarterHQ, Michael served as Chief Revenue Officer for Bazaarvoice (NASDAQ: BV) and spent nearly five years at Coremetrics, (Acquired: IBM) where he built and managed the client services team.

What Retailers Should Learn From the 2019 Holiday Inbox

With a 3.4 percent growth in holiday retail sales, early reports from the 2019 season are positive. Online and mobile shopping saw the biggest growth last year, recording a 19 percent rise in online spending, and nearly 80 percent of consumers used their phones to purchase gifts. Part of the continued shift from in-store to…

Retail Marketing Priorities Don’t Fully Align With Consumer Preferences

Today’s consumers have an attention span shorter than a goldfish. And with 95 percent of millennials admitting to doing other things while shopping, it’s no wonder retailers are facing challenges with consumer hyperconnectivity and hyperdistraction now more than ever before. Marketers are continuously searching for the secret sauce to break through the noise, effectively connect…

Why Millennials Matter to Retailers

Digitally connected, frequently distracted, and impervious to mass marketing techniques, millennials have certainly given retail executives and marketers a run for their money. Long gone are the days of simple batch-and-blast emails or in-store promotions to garner significant return on investment. Today, it’s about the integration of both the physical with the digital, so the…

The Year Omnichannel Ambitions Become a Reality for Retailers

It's a question that's been at the forefront of marketers’ minds for years: How can I engage with customers uniquely, based on both their interests and their value to my brand? And then digging deeper: How can I manage that conversation not just digitally, but offline, too, through any channel? These are questions that have been asked, pondered, discussed and, ultimately, never answered. That is, until now. The promise of omnichannel marketing enlightenment gets realized this year.