Michael Brown

Michael Brown

Michael Brown is CEO and co-founder of Vicarious PR, a multi-award-winning video game PR and marketing agency based in the US. Having led campaigns for clients such as Tencent, HBO and Behaviour Interactive, Michael has grown a boutique agency into a leader in the field. Having several years experience as a PR and marketing specialist, and several more as a games journalist, Michael also received the PR NEWS 2018 Rising Star award.

GameStop is Not a Failed Business, it’s a Failed Idea

To those in retail, GameStop’s decline might be seen as a slight shock — it’s a monopoly chain with more than 5,000 stores that has been dominating the gaming industry for more than three decades. For professionals in gaming, the company’s demise was inevitable and not surprising in the least bit. GameStop is comparable to…