Everyone loves to feel appreciated, and loyalty program participants are no exception. While rewarding shoppers for ongoing engagement and purchases is generally a positive experience, it can also create moments of friction. From security concerns to an overabundance of communication, retail loyalty programs need to overcome consumer pain points to ensure success and build long-lasting connections. As 2018 unfolds, retailers should look to streamline experiences and improve value, prioritizing how to best leverage data, deliver instant gratification, and implement hyperpersonalization. Want to strengthen your loyalty game and remedy the industry’s biggest hurdles? Read on.