Melissa Tatoris

Melissa Tatoris

Melissa Tatoris is the Chief Innovation Catalyst at Acoustic, the largest independent marketing cloud with a total focus on the marketer. She has 20 years of retail, marketing, and loyalty experience with some of the most successful retail brands in existence.

How to Design an Effective Loyalty Program for the Digital Age

Loyalty programs have been table stakes in retail marketing for many years, and it’s easy to understand why. Rewarding customers for shopping with the brands they love is a win-win scenario. However, through all the seismic changes in retail and e-commerce in recent years, the playing field looks very different from even a few short…