Melissa Sargeant

Melissa Sargeant

Melissa Sargeant is CMO of Litmus. Litmus helps email marketers work more efficiently, catch costly errors and accelerate campaign performance.

4 Ways Email Marketing Helps Retail Today

The last 12 months has upended a lot about marketing, especially in retail. However, one channel has remained strong: email marketing. In fact, according to the 2020 State of Email Report by Litmus and Convince & Convert, four out of five respondents would give up their brand’s social media for 12 months instead of email…

Email Marketing Through an Economic Downturn

While many retailers have been forced to transition to e-commerce business models in recent months, brands still need to find effective ways to communicate with key stakeholders, specifically shoppers. The best way to accomplish this is via email marketing. Why? Email is the most cost-effective way to promote, communicate and achieve business and marketing goals.…