Melissa Fruend

Melissa Fruend

Melissa Fruend is a Partner at LoyaltyOne Global Solutions.

3 Millennial Myths Retailers Ought to Ignore

For retailers these days battling it out for the attention and wallets of customers online and in-store, millennials are the only game in town. And no wonder. According to the U.S. Census Bureau, the generation born around the turn of the century and defined in the public consciousness by smartphones, social media and selfies, overtook…