Melanie Vala

Melanie Vala

Melanie Vala is Chief Commercial Officer of Splitit, overseeing global sales and marketing for the company. Vala joined Splitit in January 2020 as VP, Europe, and previously held leadership positions at Prospa, Paypal and Intuit.

7 Shopping Trends E-Commerce Retailers Need to Leverage This Spring

Spring is my favorite time of the year. The longer days, the flowers, the warm, sunny mornings. I have more energy and desire to "refresh" my wardrobe and surroundings. I’ve not done the analysis, but I’m pretty confident that there’s a correlation between spring coming and my spending habits increasing! Springtime also presents brands with…

The Road to Checkout is Paved With Good Intentions — So Why is Abandonment So High?

Online retailers experienced an 88 percent global cart abandonment rate in 2020, according to Statista.  So what’s driving this depressing statistic, and what can a retailer do about it? You may want to consider partnering with a company that specializes in cart abandonment strategies like CartStack or Tone, or check out global payment platform offerings…