Meghan Barden

Meghan Barden

Meghan Barden is the director of global retail media at Rithum, bringing extensive experience in retail media strategy, co-op media, and agency management. With a strong background in digital marketing leadership, she has a proven track record of driving innovative retail media solutions and optimizing e-commerce strategies. Meghan thrives in dynamic environments and is committed to leveraging data-driven insights to enhance customer engagement and sales performance.
Artificial Intelligence (AI), Marketing, E-Commerce
AI is the Next Generation Ad Channel. Here’s How Brands Must Get Ahead
May 18, 2026 at 6:49 pm

When OpenAI brought in advertising leadership in late March, it signaled that monetization was imminent. Days later, ChatGPT confirmed the rollout of ads, marking a rapid shift from experimentation to execution. At the same time, artificial intelligence platforms are moving earlier in the customer journey. Consumers now use large language models (LLMs) to research products…

Management
Peak Season Prep: What Brands Can Learn From Amazon's Biggest Day of the Year
July 24, 2024 at 2:26 pm

Amazon Prime Day is the mid-summer shopping event that serves as a litmus test of what to expect for the Q4 holiday season. Every July, Prime Day offers a valuable “dress rehearsal” for upcoming critical shopping periods such as back-to-school and the holidays. This year, Prime Day hit record-breaking sales, with shoppers spending $14.2 billion…