Meegan Brooks
Meegan Brooks is a seasoned litigator who has spent her career advising and defending retailers, e-commerce companies, and manufacturers.
Meegan has defended hundreds of threatened or filed consumer class actions nationwide and has played a key role in numerous industry-shaping decisions, including wins at the Ninth Circuit, California Court of Appeals, and New Jersey Supreme Court. She is especially well-known for her decade-long work defending well over 100 actions concerning retailers’ pricing, promotions, and fees, which included defending the only pricing case to go to trial in the last decade (where her team won), the only pricing case to win on the merits at summary judgment, and the only pricing case to have a dismissal affirmed at the Ninth Circuit.
Meegan was one of the first retail lawyers in the country to become certified as a Certified Information Privacy Professional, United States (CIPP/US) by the International Association of Privacy Professionals (IAPP), and routinely helps e-commerce companies navigate the quickly evolving technological and legal landscapes to get ahead of upcoming risks. She has defended retailers, e-commerce companies, and media companies in hundreds of matters alleging violations of CIPA, VPPA, the Song-Beverly Credit Card Act, and similar statutes across the country.
Admitted to practice in Washington state, Meegan has taken a leading role in defending retailers against subject line claims brought under CEMA and similar statutes across the nation, and has worked closely with Washington legislators to pursue CEMA reform.
Meegan also has defended retailers against a broad range of other consumer-facing claims—including PFAS, greenwashing, “Made in the USA” claims, textile claims, automatic renewals, warranties, and more. Many of these cases have involved products in FDA-regulated industries, like cosmetics, food and beverage, and drugs and medical devices. Beyond the realm of consumer class action, Meegan has represented clients in investigations and subsequent litigation brought by local and state enforcers, including the California Automatic Renewal Taskforce, Greenwashing Taskforce, and more.
Meegan serves as outside marketing counsel for many dozens of retailers, and frequently prepares sweepstakes rules, pricing policies, loyalty terms, return policies, and endorsement guidelines, reviews advertisements, and advises on customer service issues.
Previously, Meegan served as an extern for the Federal Public Defender for the Western District of Washington. While there, she worked on some of the office’s highest-profile cases, including a terrorism case that reached the United States Supreme Court.
A new wave of artificial intelligence-powered shopping tools is changing how consumers buy online and creating fresh legal exposure for retail brands. In what the industry calls “agentic commerce,” AI assistants do not merely recommend products; they autonomously search, compare, and complete purchases on a consumer’s behalf, often without the consumer ever visiting the retailer’s…




