Max Dowaliby

Max Dowaliby

Max Dowaliby is senior vice president, product management at Rokt, an e-commerce company using machine learning and AI to make the shopping experience more relevant to each customer. Previously, he was vice president, head of product management at Kargo.

Marketing, Merchandising

When AI Makes the Purchase Decision, Your Offer is All That's Left

August 4, 2026 at 12:08 pm

The most significant shift in the history of performance marketing is happening right now, and most of the industry is responding by doing more of the same. Artificial intelligence isn't just changing how ads get delivered. It's changing the nature of the buyer journey itself. Answer engines are replacing search, agentic shopping tools are beginning…