CONSUMER Highlights for Children Magazine Subscribers Highlights for Children magazine provides kids between the ages of 2 and 12 “fun with a purpose.” The 871,000 12-month subscribers on this file have paid an average of $26 for a subscription. Ninety-eight percent of these subscribers come generated via direct-to-publisher. Self-reported child’s age and gender selects available. The base list price for the file is $95/M. ALC, (609) 580-2800, www.alcdata.com. Fashion & Accessories The more than 17 million individuals on this file are fashion-conscious men and women who strive to look good every day. They regularly purchase name-brand clothing and subscribe to
Mavis Linnemann
Consumer Direct Media Credit Base The 153 million names on this file have been compiled from multiple sources, including the Internet and national demographic files. This database consists of data from a proprietary credit-scoring model called Credit Score Analysis in conjunction with demographic, psychographic and ethnic data. The base list price is $85/M. Direct Media, (203) 532-1000, www.directmedia.com. Affluent African American MOBs The more than 1.5 million 12-month mail order buyers on this file are affluent African-Americans with an average household income of $50,000 or more. Selects include lifestyle interests, household income, geography, children by age, length of residence, gender, homeowner and marital
CONSUMER Epsilon TargetSource Travel The more than 19 million people on this file have identified themselves as avid travelers and vacation enthusiasts, and have shared information about the types of travel they enjoy. Selects include type of travel (e.g., business, golf, frequent flyers, family vacations), gender, geography, age, income, marital status, ethnicity, mail order buyers and more. The base list price is $75/M. The Catamount Group, (203) 778-4110, www.catamountgroup.net. Ailment, Disease & Illness Sufferers This database comprises 171 million individuals and households suffering from a wide variety of ailments, diseases, illnesses and medical conditions. The head of household or the person with the
CONSUMER The Green Thumb Ladies Masterfile The more than 10 million women on this file all are self-reported serious gardeners. They are mail order buyers who might be interested in offers for gardening publications; seeds, bulbs and nursery stock; herbs; gardening tools and accessories. The base list price is $75/M. The Big Lists, (201) 750-3222, www.thebiglists.com. Williams-Sonoma — Families with Children The more than 1.2 million buyers on this file have purchased from either the Pottery Barn, Pottery Barn Kids, PB Teen, Pottery Barn Bed & Bath, West Elm, Williams-Sonoma Home or Williams-Sonoma catalogs. These are upscale catalog, Internet and retail buyers of high-end home
CONSUMER Wedding Mall: Newly Engaged Brides-to-be The 49,082 recently engaged females on this file have registered at Wedding Mall’s Web site or at a bridal show. These mostly 18- to 35-year-old women are interested in making their upcoming wedding a smash success. Unique selects for this file include wedding date, ethnicity and opt-in e-mail address. The base list price is $125/M. Teramedia, (407) 420-1108, www.teramedia.com. Limited Too The 6.3 million 24-month buyers on this file are affluent tween girls and their parents who’ve purchased clothes and accessories from Limited Too. The girls on this file are between ages 7 and 14, and they
