Matt Lanford

Matt Lanford

Matt Lanford is Senior Vice President and General Manager of Financial Services at InComm, a leading prepaid products and payments technology company. He oversees InComm’s proprietary open-loop prepaid suite of products, the Vanilla^TM brand, including Vanilla Gift and OneVanilla.

E-Commerce

What Retailers Need to Know About Open-Loop Gift Cards

February 25, 2019 at 6:53 pm

As their popularity continues to grow, it’s important for us to analyze consumers’ behaviors and attitudes around open-loop gift cards.