Matt Eichorn

Matt Eichorn

Matt Eichorn is a visionary entrepreneur redefining how brands connect with shoppers. Inspired by early stints at Leo Burnett and Draft Worldwide, Eichorn saw a new frontier that blended physical interaction with digital intelligence. As CEO and Founder of Freeosk, an Experiential Retail Media™ platform delivering multisensory, multimedia, multichannel campaigns that influence shopper behavior in measurable ways. Freeosk’s network of tech-enabled kiosks spans 85% of U.S. DMAs and combines in-store media, incremental merchandising, and always-on sampling, all tied to unique shopper identifiers for closed-loop attribution. By transforming product discovery into measurable media at scale, Eichorn is helping usher in a new era of retail media.

Experiential Retail Media: The Next Frontier
June 11, 2025 at 4:37 pm

Advertisers are expected to pour over $62 billion into retail media this year, up more than $10 billion from last year, making it the go-to channel for ad spend. Built on a strong foundation of first-party retailer data and closed-loop measurement, the U.S. retail media ad market is moving beyond e-commerce into new ad formats,…