Matt Baglia

Matt Baglia

Matt Baglia is the co-founder and CEO of SlickText. In his role, he oversees the product and engineering teams and is responsible for the strategic direction of the company. With a strong background in product management and web development, his direct focus on technology and user experience has been foundational for the success of SlickText in recent years. Prior to SlickText, Matt served as the director of product for Colibri Learning where he was primarily focused on front end design and UX. He holds a Bachelors in Business from the State University of New York at Fredonia.

Location-Based Advertising (LBA): An Effective Marketing Strategy

Industry forecasts predict spending on location-targeted mobile advertising to exceed $32 billion by December 2023 — up from $21 billion just three years ago. A Factual report says 90 percent of marketers believe location-based advertising (LBA) grows customer bases by 86 percent and increases customer engagement by 84 percent. When it comes to marketing strategy, location…

Best Practices for Avoiding Sending Spam Texts

Text messages have replaced emails as the preferred way consumers communicate with brands. In fact, 85 percent of consumers would rather receive a text message from a brand rather than an email or phone call. However, just because consumers prefer SMS doesn’t mean brands should overuse the channel. Email serves as a cautionary tale in…