Matt Babineau

Matt Babineau

As the VP of Product Marketing, Matt Babineau brings extensive experience to TVPage with both product and web-based marketing. Prior to joining TVPage, Babineau was Corporate Marketing Technology Director at Emcore (following the acquisition of Opticomm). At Opticomm, Babineau was instrumental in developing an Online Configuration System that drove a community around the company’s configurable platform, almost tripling sales in less than one year. Babineau holds a registered US patent involving the viewing of rich media content over the web.

E-Commerce Engagement: Static Content is No Longer Enough

Today’s e-commerce landscape is filled with obstacles for retailers. There's a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they're exposed to on a daily basis. If you're trying to reach a prospective customer through advertising, you need to be in the top .01 percent…