Mary O’Donnell

Mary O’Donnell

Mary O’Donnell is Vice President of Marketing at Alliance Data Card Services, a leading global provider of data-driven marketing and loyalty solutions. Mary leads several marketing initiatives across Alliance Data’s card services business, including marketing and loyalty strategy, customer insights and marketing delivery. With a proven track record of driving business growth through effective B-to-B and B-to-C marketing and relationship management strategies, Mary has a passion for motivating and energizing cross-functional teams to achieve meaningful results.

Looking Back to Plan Ahead: Retail Holiday Hindsight

With less time between Thanksgiving and Christmas, and growing consumer expectations, the busiest season for retailers and shoppers continued to evolve in 2019 as the battle for consumers’ attention and dollars was as competitive as ever. Alliance Data’s Holiday Hindsight research and holiday retail data showed the importance of customer connections, convenience and channels, promotions,…

3 Ways Retailers Can Capitalize on Customers' Birthdays

Whether you’re turning 29 for the 29th time or celebrating your first official year as an “adult,” there’s one day of the year that’s all about you — your birthday. With all of the calls, texts, social media posts, gifts and cards, you can’t help but feel pretty special, and who doesn’t love that? A…