Mary O’Donnell

Mary O’Donnell

Mary O’Donnell is Vice President of Marketing at Alliance Data Card Services, a leading global provider of data-driven marketing and loyalty solutions. Mary leads several marketing initiatives across Alliance Data’s card services business, including marketing and loyalty strategy, customer insights and marketing delivery. With a proven track record of driving business growth through effective B-to-B and B-to-C marketing and relationship management strategies, Mary has a passion for motivating and energizing cross-functional teams to achieve meaningful results.

3 Ways Retailers Can Capitalize on Customers' Birthdays
May 24, 2016 at 2:08 pm

Whether you’re turning 29 for the 29th time or celebrating your first official year as an “adult,” there’s one day of the year that’s all about you — your birthday. With all of the calls, texts, social media posts, gifts and cards, you can’t help but feel pretty special, and who doesn’t love that? A…