Mary Matyas

Mary Matyas

Mary Matyas is senior vice president, general manager North Americas at MediaMath. In her role, Matyas owns sales strategy and professional services across the North America region, driving revenue generation and growth through commercial excellence. She oversees the pipeline of business and grows existing accounts, including strengthening our Client Success talent to apply strategic selling and best practices to rapidly deliver a world-class experience to our customers.

Cookie-Less Alternatives Boost Retargeting Revenue: A Case Study

The last two years have marked a sharp turning point for the e-commerce industry, with sales rising by 14.2 percent in 2021. Yet, online brands continue to face pressure to serve consumers relevant product recommendations and seamless experiences while retaining customer loyalty amid the demise of third-party cookies. Due to global data privacy regulations like…