Mark Pilkington

Mark Pilkington

Mark Pilkington is author of Retail Therapy: Why the Retail Industry is Broken—And What Can Be Done to Fix It, and brand expert, entrepreneur, motivationalist and thought leader.

April 25, 2019 How to Save America’s Malls From the ‘Retail Apocalypse’

There was no more potent emblem of the American Century than the Great American Mall. In the decades following the second world war, thousands of malls were built across the United States, and these "pyramids to the boom years," as the writer Joan Didion called them, seemed to epitomize the optimism of the American Dream.…