Businesses have become all too quick to market to Gen Z, the emerging buyers continuing to dominate headlines. However, it could be dangerous to focus so heavily on these new consumers when we’ve barely begun to understand millennial shoppers. Looking ahead is important, but brands are just chasing the shiny new object by pivoting right…
Mark Bunney
The dust has settled following the “retail apocalypse” of 2018, and the numbers reveal that retail’s radical transformation is more nuanced than we once thought. While headlines in early 2019 spelled the end of retail, data from IHL Group shows otherwise. In 2019, retailers announced 2,965 more store openings than closings. Certain retailers led the…
