Seasons greetings! Yes, technically it’s still autumn, but retailers are already getting into the mode of preparing for the holiday shopping season. And amid a year unlike any other, the holiday should feel particularly unique — perhaps, even daunting — as consumers continue to adapt to a largely digital-first world and brands gear up to…
Mario Ciabarra
Digital transformation has become an inescapable mandate across all industries, especially retail. Providing consumers with an excellent online shopping experience and going beyond their expectations are critical measures of a retailer’s success. Customers’ demands are constantly changing, and retailers’ digital transformation efforts must reflect this as always-on, not a one-and-done process. Nonetheless, we're still seeing…
The digital transformation of the retail industry has changed consumer behavior drastically. Online shoppers expect an instantly gratifying and seamless experience. Anything that prevents them from completing a purchase will effectively leave them empty-handed with a bitter taste in their mouth — not only hurting loyalty, but also a retailer’s revenue. The test of a…
