Marina Dias

Marina Dias

Marina Dias is a senior pricing consultant at Competera, a pricing platform that enables retailers and brands across all retail verticals and markets to increase customer trust by setting and maintaining optimal price positions.

E-Commerce, Technology

Retailing in the Metaverse: How to Get Priced Right for Web 3.0

October 27, 2022 at 3:19 pm

Despite the first mention of the metaverse being found in Neal Stephenson's "Snow Crash" (1992), it wasn’t until 2020 that the term became an omnipresent buzzword in retail, technology and finance. And it wasn’t until October 2021, when Facebook officially announced it was changing its name to Meta, that it became a household trending term.…