Maria Winters Dimarco

Maria Winters Dimarco
2 Ways to ­Increase ROI Around the Holidays With ­Better, More ­Targeted Content

Content has become a tool for retailers in their efforts to optimize the online shopping experience for consumers. Just providing product details and pricing is often not enough anymore for today's connected consumers; they want information on how a product can solve their problem or fill a need. With this in mind, here are two ways to incorporate content marketing into your holiday plans: