Maria Steingoltz

Maria Steingoltz
How Will V-Commerce Arrive? Consumers Show the Way

Augmented reality (AR) and virtual reality (VR) bring the potential for entirely new shopping experiences and new kinds of added value. They are the gateways to “v-commerce,” a blend of brick-and-mortar retailing and e-commerce. L.E.K. Consulting recently surveyed 1,000 consumers who were aware of AR and VR technology. The results offer an initial look at…