Maria Pergolino

Maria Pergolino

Maria is known for building world-class go-to-market teams that drive growth, differentiation, and category leadership. She has served as a senior marketing leader for global B2B technology organizations for almost two decades and is currently Chief Marketing Officer at ActiveCampaign, the hyper-growth Customer Experience Automation platform. Previously, Maria served as Chief Marketing Officer at Anaplan, Senior Vice President of Marketing & Sales Development at Apttus, and held marketing leadership roles at Marketo and Shunra Software.
Retail Leaders Need to Pivot to CXA to Keep Up

The retail industry is on a never-ending quest to get the right products to consumers when, where and how they want. E-commerce used to be the end-all, be-all in this regard, but it’s no longer a differentiator — it’s the norm. From 2019 to 2021, ActiveCampaign users saw a 15 percent year-over-year increase in total…

E-Commerce and the Evolving Customer Experience

Although it might not seem obvious at first, one of the most overlooked, yet essential, marketing tools in your arsenal is an effective e-commerce portal. Think about it: many other marketing and branding opportunities rely on your organization’s representatives to put their best foot forward. An email can be fantastically written, an advertisement can (and…

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